To help AAdvantage Aviator Mastercard cardholders maximize their miles, we introduced the new Flight Cents benefit, which allows users to round up their purchases to the nearest dollar and earn extra AAdvantage miles. To explain this new feature, we collaborated with Chuck & Charlie's animation team to create a 90-second spot. The animation, inspired by the Flight Cents logo, used a fun, illustrated style to clearly convey how the program works. To further promote the program, we designed a website for a sweepstakes exclusive to Aviator Mastercard holders. The sweepstakes allowed cardholders to earn additional entries to win a dream vacation and travel-related prizes, encouraging activation and excitement around the Flight Cents benefit.