In partnership with the Rock & Roll Hall of Fame, Goodyear launched "From Garage to Glory," a music competition designed to help local artists reach their full potential. This initiative provided a platform for aspiring musicians to engage with fans, giving them the opportunity to rise from garage rehearsals to the grand stage. Artists submitted original songs, with three finalists selected by industry experts and a public vote determining the winner. The champion earned $10,000 and a performance spot during the Rock & Roll Hall of Fame induction week, amplifying Cleveland’s rich rock heritage and showcasing Goodyear’s commitment to nurturing local talent and drive.